Top 5 Beauty Retail Apps on Android in Egypt Q2 2024

During the second quarter of 2024, the top beauty retail applications on the Android platform in Egypt showed varied performance in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, offers valuable insights into the trends and user engagement for these apps.

Source Beauty saw a fluctuating pattern in weekly downloads. Starting strong with over 5K downloads at the beginning of April, the app experienced a dip in early May, reaching a low of 2.4K. However, it bounced back towards the end of the quarter, peaking at approximately 4.9K downloads in the final week of June.

Elkharat Online had a notable decline in downloads throughout the quarter. The app started with 8.6K downloads in the first week of April but saw a significant drop, hitting a low of 794 downloads by the end of May. A slight recovery was observed in early June, with downloads climbing back to 3.6K, before tapering off to 1.7K by the end of June.

Eva Cosmetics maintained a relatively steady download rate, ranging between 1.2K to 3K downloads per week. The app saw a peak in mid-April with 3K downloads and remained stable around the 1.5K mark towards the end of the quarter.

Bath&BodyWorks had consistent downloads throughout the quarter, averaging around 2K downloads per week. The highest download rate was recorded in mid-April with 2.7K downloads. Weekly active users for the app remained stable, starting at 7K and slightly dropping to around 6.3K by the end of June.

Oriflame experienced moderate download activity. The app started with 751 downloads in the first week of April, peaking at 2.3K in mid-April. A gradual decline followed, with downloads dropping to 719 by the end of June. Active user metrics showed a steady increase from 5.3K in early April to a peak of 8.3K in mid-April, stabilizing around 7.6K towards the end of the quarter.

For more detailed insights and analytics, visit Sensor Tower.